Professional Media briefs

Quadrant HealthCom is purchasing the journal publishing unit of Dowden Health Media from Lebhar-Friedman. The sale effectively moves Dowden's seven journals—including Mayo Clinic Proceedings and The Journal of Family Practice—into Quadrant's lineup.

Elsevier said it is re-launching Embase, its biomedical database of over 20 million indexed records from more than 7,000 active, peer-reviewed journals. Improvements include expanded usability and new retrieval tools, the company said.

Harvard, Johns Hopkins and eight other top medical schools received an inquiry from Sen. Charles Grassley (R-IA) about their ghostwriting policies. “Any attempt to manipulate the scientific literature…is very troubling,” Grassley wrote the schools, according to the New York Times.

Unbound Medicine released Evidence Central, an integrated, evidence-based tool for mobile devices and the web. Cochrane Abstracts and Evidence-Based Medicine Guidelines are designed to deliver answers to problem-based questions while graded and validated EE+ POEMs (Patient-Oriented Evidence that Matters from Essential Evidence Plus) and MEDLINE Journals are offered daily.
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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.