SK&A broadens database coverage

Healthcare research firm SK&A has added new information and target data to its office-based physicians database, allowing clients a more precise understanding of a given practice.

The independently audited database maintains information on more than 638,340 US physicians, and will now provide secondary data such as whether or not a given practice accepts Medicare and Medicaid, for example. Additionally, the database will now provide information such as the number of exam rooms and office hours of each practice, whether a practice is accepting new patients and using electronic medical records, and what primary and secondary languages are used.

“The…insights gained from the response to these new survey questions will enable more sophisticated analysis and targeting of every physician and physician office in the US,” said Dave Escalante, president and CEO at SK&A, in a statement.

SK&A's database already includes physician information such as contact information, NPI, DEA and UPIN numbers, prescribing volume, participation in clinical trials and availability to see sales reps.
You must be a registered member of MMM to post a comment.

Next Article in Features

Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

Email Newsletters