How marketing tactics affect patient adherence

Date: August 29, 2012
Time: 2:00 p.m. EST / 11:00 a.m. PST
Click here to register for free!

Healthcare providers agree that the toughest challenge to treating patients is neither the effectiveness of their medication, nor issues with access and affordability. It's getting the patient to take their medicine as prescribed. And for the brand marketer, the new growth frontier resides on the sloping shoulders of patient adherence.

This special webinar event, brought to you by MM&M in association with Trialcard, will tackle the issue of patient adherence, drawing on new research to investigate how different branded promotional tactics affect adherence rates, and discussing how pharma companies can use these findings to move the adherence needle.

Featured Speakers:

Troy Johnson, Project Manager, TrialCard
Mike Boken, Senior Director, Vyvanse EU Launch Marketing Optimization, Shire

Sponsored By:

You must be a registered member of MMM to post a comment.
close

Next Article in Features

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters