How marketing tactics affect patient adherence

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Date: August 29, 2012
Time: 2:00 p.m. EST / 11:00 a.m. PST
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Healthcare providers agree that the toughest challenge to treating patients is neither the effectiveness of their medication, nor issues with access and affordability. It's getting the patient to take their medicine as prescribed. And for the brand marketer, the new growth frontier resides on the sloping shoulders of patient adherence.

This special webinar event, brought to you by MM&M in association with Trialcard, will tackle the issue of patient adherence, drawing on new research to investigate how different branded promotional tactics affect adherence rates, and discussing how pharma companies can use these findings to move the adherence needle.

Featured Speakers:

Troy Johnson, Project Manager, TrialCard
Mike Boken, Senior Director, Vyvanse EU Launch Marketing Optimization, Shire

Sponsored By:

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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