The IBD campaign involves searching for characters in an online game, where they are often hidden in large crowds similar to “Where’s Waldo” pictures.
Want to get an ethicist agitated? Mention the integration of voice-activation and other tech into healthcare. Experts say navigating this area is a work in progress.
Critics said the initial spots unnecessarily blamed IBD sufferers.
The FDA approves drugs faster than EMA; Botox goes to late-stage testing for depression; GSK recalls nearly 600,000 asthma inhalers
Takeda launched four new superheroes whose lives have been touched by inflammatory bowel disease (IBD), with the help of PR agency Ketchum.
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