Increasing Marketing Efficiency While Maximizing Brand Growth

Share this article:

Date/Time: Available on demand
Click here
to register for this event


Understanding which marketing tactics to deploy through which channels to best reach particular customer segments is a critical challenge to pharma marketers today. Discovering the most effective combination of tactics and channels will allow you to focus your marketing on the tactics that are working for a particular audience segment and readjust future marketing spend to maximize ROI. In Increasing Marketing Efficiency While Maximizing Brand Growth learn how industry experts leverage database marketing in conjunction with promotional optimization modeling to identify a predictive roadmap for their marketing.


Sponsored by 
 
Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Webcasts

How Mobile Apps Increase Hospital Revenue and Patient Engagement

Phunware's VP Product Evangelist will explore how hospitals can implement a wayfinding and messaging solution, and how they can expect to benefit from it.

Transforming Multichannel Content Distribution

Join Paul Shawah, VP, Product Marketing at Veeva on September 24 for an insightful webinar to explore how to make your multichannel marketing more efficient.

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.