July 2014 Issue of MMM
JULY 2014 issue
Since when was the US better at soccer than advertising?
Click the above link to access the complete Digital Edition of the July 2014 issue of MM&M, with all text, charts and pictures.
The inaugural Lions Health festival of creativity in healthcare communciations was a big success
A history of doing the unexpected has kept AT at the top of its game
Following a diversified path leads agency to a "significant" year
CDM shop makes it to the agency A-list thanks to a diverse skill set
Clinical quartet offers a wealth of brand-bolstering options
FCB shop manages to live up to the title of "full-service agency"
An expanded range of offerings spurs healthy growth in business
A high-profile campaign highlights an emphasis on engagement
Expanding its therapeutic focus helps agency grow its business
Growing agency is ready to keep pace with a changing industry
Staying focused keeps agency on a steady upward path
Omnicom agency has the tools to build on its blockbuster success
Merger of independent agencies makes for the best of both worlds
Rare-disease shop makes the complex understandable
One of the big kids on the block gives itself a structural refresh
With a new leadership and vision, CDM shop shows change is good
Living "Patients First" in a way that few other organizations do
Working effectively with clients results in wins—and awards
Keeping up with change sets agency up for continued success
Making social media a major player in brand communication
Working on the front lines of the relationship-marketing revolution
A team of new leaders pilots agency to its best year ever
Expanding the healthcare playing field attracts clients and revenue
Medical device agency spreads its wings, but keeps core values
Bigger digs clear the way for roster expansion at suburban Philly firm
Top on this agency's to-do list: establishing itself on a global scale
Creating strong momentum with a broad portfolio of services
Strategic and creative strengths result in an "outstanding" year
Following up a smooth transition with a year of strong performance
More space, more locations and new leadership for a growing firm
Turning top talent and strong vision into increasing growth
A relative newcomer makes its name in pharma and healthcare
Preparing for the future with a focus on evolution and efficiency
A new name returns this agency to its roots and also moves it forward
A collaborative spirit has put this agency on the road to growth
Digital chops power Omincom agency past client setbacks
At the center of a new network, agency has a solid, steady year
A great work environment leads to great ideas and great work
Finding success by engaging in conversations about healthcare
Betting on the value of senior-level talent pays off big for SF agency
Figuring out big data paves a pathway to large-scale growth
With a major merger in the rearview mirror, focus is firmly on the future
Network shop's nimble approach makes waves in the Boston market
Digital is just a small part of this Havas agency's portfolio of skills
A team that deftly fielded several curves the FDA threw its way
Balancing the status quo with a taste for the new reaps benefits
Experimentation is the key word at the Havas network software hub
A setbacl from a major client opens a path to diversification
For this agency, it's not about saying "digital," it's about doing it
Employing a tech-forward strategy to create "a new kind of agency"
Expertise in digital and devices nets record year for Austin agency
By thinking locally, the agency develops global-scale success
Despite a rocky year, agency sets a solid course for future success
Getting under the PHCG umbrella, but keeping its staff and culture
Reimbursement is a hurdle, but HLG is succeeding nonetheless
A new parent company creates a better position for moving forward
New talent and expanding scope have made it "a different agency"
Acting like a conflict shop—with the resources of a large company
Despite a six-month breather from pitches, ICC firm's sales rose
"Mobile is here to stay," and this agency is poised to benefit from it
A David that can go toe-to-toe with the network-agency Goliaths
A hi-tech focus adds devices work to Toronto shop's roster
Achieving success by creating unique experiences, not just ads
Solid knowledge of devices and diagnostics brings in business
Moving past the consolidation hurdle with expansion and strength
Future-focused, "fiercely independent" Toronto agency continues to surge
Using a "full-circle" approach attracts a broad range of clients
A well-planned transition puts agency in "a place of strength"
Taking a different line of thought brings double-digit growth
Maintaining a culture that has brought about long-term success
A new leader aims to transform both his agency—and healthcare
"Great growth, new clients, new work" at this McCann shop
Even a year filled with changes "didn't change who we were"
Launches and orphan brands lead agency to its "best year ever"
Change is a constant across the board for this Boston-based firm
A nimble, flexible approach attracts a diversified client base
Understanding patient behavior helps this agency bring in clients
Tempering a diversification drive with a focus on the fundamentals
A broader scope opens the path to a new set of opportunities
Agency comes out swinging after Pfizer hit, and scores a comeback
An agency with a big name and clients takes a personal approach
Keeping an eye on the media mix while never losing sight of digital
New collaboration at the top invigorates inVentiv Health shop
Getting out of its comfort zone lets agency pursue new opportunities
A new name illustrates this agency's new strategy and focus
Chicago firm leverages specialty expertise into growing revenues
Changing technology opens a path to "business transformation"
Launch leaders: Agency excels at helping brands get to market
Getting out of the "professional agency box" spurs major growth
Longtime "patient-centric" agency sets the engagement standard
Emerging from a consolidation with all of its strengths intact
A focus on specialty pharma puts this agency in a solid position
Chicago firm broadens its base beyond a rare-disease specialty
After 30 years in the business, still finding new avenues to explore
Bucking the "monolithic" model results in client, revenue growth
Thinking globally leads this agency to continued solid performance
At Chicago firm, new business and a new strategic partnership
Putting client success first reaps increasing rewards for this agency
Specialty, long VF's sweet spot, has them on a major growth spurt
A steady focus on data analytics brings a new level of relevance
Employing the tools clients and audiences want yields success
Agency Issue Intro
After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And ...
Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.
What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?
What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.
A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.