July 2014 Issue of MMM

July 2014 Issue of MMM

JULY 2014 issue

Digital Edition

Read the complete July 2014 Digital Edition

Click the above link to access the complete Digital Edition of the July 2014 issue of MM&M, with all text, charts and pictures.

Editor's Desk

Going for the ultimate goal

Since when was the US better at soccer than advertising?

Agency Issue Intro

Top 100 Agencies 2014: Plugged Into New Thinking

After a period of retrenchment and reinvention, agency business may, just may, be looking up—according to our annual agency benchmark survey of healthcare firms. And ...

Features

Lions Health sets the bar for creativity

The inaugural Lions Health festival of creativity in healthcare communciations was a big success

Top 100 Agencies 2014: AbelsonTaylor

A history of doing the unexpected has kept AT at the top of its game

Top 100 Agencies 2014: The Access Group

Following a diversified path leads agency to a "significant" year

Top 100 Agencies 2014: AgencyRx

CDM shop makes it to the agency A-list thanks to a diverse skill set

Top 100 Agencies 2014: The APO Group

Clinical quartet offers a wealth of brand-bolstering options

Top 100 Agencies 2014: Area 23

FCB shop manages to live up to the title of "full-service agency"

Top 100 Agencies 2014: Artcraft Health

An expanded range of offerings spurs healthy growth in business

Top 100 Agencies 2014: Beacon Healthcare Communications

A high-profile campaign highlights an emphasis on engagement

Top 100 Agencies 2014: Biolumina Group

Expanding its therapeutic focus helps agency grow its business

Top 100 Agencies 2014: Brandkarma

Growing agency is ready to keep pace with a changing industry

Top 100 Agencies 2014: Cadient Group

Staying focused keeps agency on a steady upward path

Top 100 Agencies 2014: CAHG

Omnicom agency has the tools to build on its blockbuster success

Top 100 Agencies 2014: Calcium

Merger of independent agencies makes for the best of both worlds

Top 100 Agencies 2014: Cambridge BioMarketing

Rare-disease shop makes the complex understandable

Top 100 Agencies 2014: CDM New York

One of the big kids on the block gives itself a structural refresh

Top 100 Agencies 2014: CDM Princeton

With a new leadership and vision, CDM shop shows change is good

Top 100 Agencies 2014: CDMiConnect

Living "Patients First" in a way that few other organizations do

Top 100 Agencies 2014: The CementBloc

Working effectively with clients results in wins—and awards

Top 100 Agencies 2014: Centron

Keeping up with change sets agency up for continued success

Top 100 Agencies 2014: Chandler Chicco Companies

Making social media a major player in brand communication

Top 100 Agencies 2014: closerlook

Working on the front lines of the relationship-marketing revolution

Top 100 Agencies 2014: Compass Healthcare Marketers

A team of new leaders pilots agency to its best year ever

Top 100 Agencies 2014: Concentric Health Experience

Expanding the healthcare playing field attracts clients and revenue

Top 100 Agencies 2014: DevicePharm

Medical device agency spreads its wings, but keeps core values

Top 100 Agencies 2014: DiD

Bigger digs clear the way for roster expansion at suburban Philly firm

Top 100 Agencies 2014: Digitas Health LifeBrands

Top on this agency's to-do list: establishing itself on a global scale

Top 100 Agencies 2014: Discovery USA

Creating strong momentum with a broad portfolio of services

Top 100 Agencies 2014: Dudnyk

Strategic and creative strengths result in an "outstanding" year

Top 100 Agencies 2014: Entrée Health

Following up a smooth transition with a year of strong performance

Top 100 Agencies 2014: Eveo

More space, more locations and new leadership for a growing firm

Top 100 Agencies 2014: Evoke Health

Turning top talent and strong vision into increasing growth

Top 100 Agencies 2014: Excitant Healthcare Advertising

A relative newcomer makes its name in pharma and healthcare

Top 100 Agencies 2014: Extrovertic Communications

Preparing for the future with a focus on evolution and efficiency

Top 100 Agencies 2014: FCB Health

A new name returns this agency to its roots and also moves it forward

Top 100 Agencies 2014: Fingerpaint

A collaborative spirit has put this agency on the road to growth

Top 100 Agencies 2014: Flashpoint Medica

Digital chops power Omincom agency past client setbacks

Top 100 Agencies 2014: GA Communication Group

At the center of a new network, agency has a solid, steady year

Top 100 Agencies 2014: GCG Healthcare

A great work environment leads to great ideas and great work

Top 100 Agencies 2014: ghg

Finding success by engaging in conversations about healthcare

Top 100 Agencies 2014: Giant

Betting on the value of senior-level talent pays off big for SF agency

Top 100 Agencies 2014: Greater than One

Figuring out big data paves a pathway to large-scale growth

Top 100 Agencies 2014: GSW

With a major merger in the rearview mirror, focus is firmly on the future

Top 100 Agencies 2014: H4B Back Bay

Network shop's nimble approach makes waves in the Boston market

Top 100 Agencies 2014: H4B Catapult

Digital is just a small part of this Havas agency's portfolio of skills

Top 100 Agencies 2014: H4B Chelsea

A team that deftly fielded several curves the FDA threw its way

Top 100 Agencies 2014: Harrison and Star

Balancing the status quo with a taste for the new reaps benefits

Top 100 Agencies 2014: Havas Health Software

Experimentation is the key word at the Havas network software hub

Top 100 Agencies 2014: Havas Life Metro

A setbacl from a major client opens a path to diversification

Top 100 Agencies 2014: Havas Life New York

For this agency, it's not about saying "digital," it's about doing it

Top 100 Agencies 2014: Havas Lynx

Employing a tech-forward strategy to create "a new kind of agency"

Top 100 Agencies 2014: HCB Health

Expertise in digital and devices nets record year for Austin agency

Top 100 Agencies 2014: Healthcare Regional Marketing

By thinking locally, the agency develops global-scale success

Top 100 Agencies 2014: HealthEd Group

Despite a rocky year, agency sets a solid course for future success

Top 100 Agencies 2014: Heartbeat Ideas & Heartbeat West

Getting under the PHCG umbrella, but keeping its staff and culture

Top 100 Agencies 2014: HLG Health Communications

Reimbursement is a hurdle, but HLG is succeeding nonetheless

Top 100 Agencies: Hobart Group Holdings

A new parent company creates a better position for moving forward

Top 100 Agencies 2014: ICC Lowe

New talent and expanding scope have made it "a different agency"

Top 100 Agencies 2014: ICC Lowe Pace

Acting like a conflict shop—with the resources of a large company

Top 100 Agencies 2014: ICC Lowe Trio

Despite a six-month breather from pitches, ICC firm's sales rose

Top 100 Agencies 2014: Infuse Medical

"Mobile is here to stay," and this agency is poised to benefit from it

Top 100 Agencies 2014: Intouch Solutions

A David that can go toe-to-toe with the network-agency Goliaths

Top 100 Agencies 2014: INVIVO Communications

A hi-tech focus adds devices work to Toronto shop's roster

Top 100 Agencies 2014: IOMEDIA

Achieving success by creating unique experiences, not just ads

Top 100 Agencies 2014: Jocoto

Solid knowledge of devices and diagnostics brings in business

Top 100 Agencies 2014: JUICE Pharma Worldwide

Moving past the consolidation hurdle with expansion and strength

Top 100 Agencies 2014: Klick Health

Future-focused, "fiercely independent" Toronto agency continues to surge

Top 100 Agencies 2014: Lanmark360

Using a "full-circle" approach attracts a broad range of clients

Top 100 Agencies 2014: LehmanMillet

A well-planned transition puts agency in "a place of strength"

Top 100 Agencies 2014: LLNS

Taking a different line of thought brings double-digit growth

Top 100 Agencies 2014: McCann Echo Torre Lazur

Maintaining a culture that has brought about long-term success

Top 100 Agencies 2014: McCann HumanCare

A new leader aims to transform both his agency—and healthcare

Top 100 Agencies 2014: McCann Managed Markets

"Great growth, new clients, new work" at this McCann shop

Top 100 Agencies 2014: McCann Regan Campbell Ward

Even a year filled with changes "didn't change who we were"

Top 100 Agencies 2014: McCann Torre Lazur

Launches and orphan brands lead agency to its "best year ever"

Top 100 Agencies 2014: Mc|K Healthcare

Change is a constant across the board for this Boston-based firm

Top 100 Agencies 2014: MedThink Communications

A nimble, flexible approach attracts a diversified client base

Top 100 Agencies 2014: MicroMass Communications

Understanding patient behavior helps this agency bring in clients

Top 100 Agencies 2014: Natrel Communications

Tempering a diversification drive with a focus on the fundamentals

Top 100 Agencies 2014: The Navicor Group

A broader scope opens the path to a new set of opportunities

Top 100 Agencies 2014: Neon

Agency comes out swinging after Pfizer hit, and scores a comeback

Top 100 Agencies 2014: Ogilvy CommonHealth Worldwide

An agency with a big name and clients takes a personal approach

Top 100 Agencies 2014: Pacific Communications

Keeping an eye on the media mix while never losing sight of digital

Top 100 Agencies 2014: Palio+Ignite

New collaboration at the top invigorates inVentiv Health shop

Top 100 Agencies 2014: Publicis Life Brands Medicus

Getting out of its comfort zone lets agency pursue new opportunities

Top 100 Agencies 2014: PulseCX

A new name illustrates this agency's new strategy and focus

Top 100 Agencies 2014: Purohit Navigation

Chicago firm leverages specialty expertise into growing revenues

Top 100 Agencies 2014: Razorfish Healthware

Changing technology opens a path to "business transformation"

Top 100 Agencies 2014: Renavatio Healthcare Communications

Launch leaders: Agency excels at helping brands get to market

Top 100 Agencies 2014: RevHealth

Getting out of the "professional agency box" spurs major growth

Top 100 Agencies 2014: Rosetta

Longtime "patient-centric" agency sets the engagement standard

Top 100 Agencies 2014: Saatchi & Saatchi Wellness

Emerging from a consolidation with all of its strengths intact

Top 100 Agencies 2014: Scout Marketing

A focus on specialty pharma puts this agency in a solid position

Top 100 Agencies 2014: Siren Interactive

Chicago firm broadens its base beyond a rare-disease specialty

Top 100 Agencies 2014: StoneArch

After 30 years in the business, still finding new avenues to explore

Top 100 Agencies 2014: STRIKEFORCE Communications

Bucking the "monolithic" model results in client, revenue growth

Top 100 Agencies 2014: Sudler & Hennessey

Thinking globally leads this agency to continued solid performance

Top 100 Agencies 2014: Topin & Associates

At Chicago firm, new business and a new strategic partnership

Top 100 Agencies 2014: Triple Threat Communications

Putting client success first reaps increasing rewards for this agency

Top 100 Agencies 2014: Vogel Farina

Specialty, long VF's sweet spot, has them on a major growth spurt

Top 100 Agencies 2014: W2O Group

A steady focus on data analytics brings a new level of relevance

Top 100 Agencies 2014: Wunderman World Health

Employing the tools clients and audiences want yields success

Antidote

Antidote: On Cystic Fibrosis treatments

Recent treatments in CF, including the inhaled antibiotic Tobramycin, have increased lifespan well into adulthood.

Back Talk

The $3 generic and the $1,000 pill: pharma outsiders just don't get it

What do you call the people who treat medical breakthroughs as if they were bank heists? Malicious? Uninformed? Not with it?

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.