Marc Iskowitz

Most Recent Articles by Marc Iskowitz

 MM&M Startup Showdown connects startups with biopharma execs

MM&M Startup Showdown connects startups with biopharma execs

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This program is designed to enable entrepreneurs and biopharma marketers to engage in an intelligent way to explore beyond-the-pill partnerships.

MM&M conference to explore beyond-the-pill

MM&M conference to explore beyond-the-pill

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The MM&M Transforming Healthcare Conference will be held May 1 in New York City.

Another Pharmageddon? The Looming Threat to 2017 Ad Budgets

Another Pharmageddon? The Looming Threat to 2017 Ad Budgets

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Despite budgets bouncing back from a decrease in 2015, big threats have appeared that may temper future plans, Iskowitz writes.

Pharma/Payer Collaboration: A Kumbaya Moment or a Passing Trend?

Pharma/Payer Collaboration: A Kumbaya Moment or a Passing Trend?

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The idea is that each gets some of what it needs. Payers gain some control over cost, and pharma may get to stay on formulary.

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

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Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

More Articles by Marc Iskowitz

OPINION

Gottlieb Likely to Take On Off-Label, Predictability at the FDA

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