Marc Iskowitz

Most Recent Articles by Marc Iskowitz

First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence

First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence

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Technology like this could expand further to form better collaborations between pharma, payers and organized providers.

Lions Health to remain segregated after Cannes revamp

Lions Health to remain segregated after Cannes revamp

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Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.

Limits on pharma payments to doctors back on policy menu

Limits on pharma payments to doctors back on policy menu

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A mini wave of state-level rule-making has thrust the issue of restrictions on pharma payments to medical professionals back into the spotlight.

MM&M Awards: A Message From the Editor

MM&M Awards: A Message From the Editor

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This year's Award winners show what good looks like in a host of pharma marketing areas, including new categories like immersive technology and orphan product initiative.

Drugmakers begin to up media controls, in bid to clean up digital ad supply

Drugmakers begin to up media controls, in bid to clean up digital ad supply

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Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?

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