Most Recent Articles by Marc Iskowitz
For Gideon, honoring those who helped build the medical ad industry became a labor of love.
Among the group's members are media agencies that had pulled healthcare ad spend from the POC channel in the wake of a scandal 10 months ago.
Health agencies are in acquisition mode, with networks snapping up independents, and the M&A market looks poised to stay hot.
Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.
There was a resetting of healthcare agency priorities in 2017, from income mix to what's keeping them up at night. But revenue continues its steady uptick as firms attempt to stay a step ahead of nontraditional players.