Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Why Lions Health Awards Could Be Facing an Identity Crisis

Why Lions Health Awards Could Be Facing an Identity Crisis

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The Lions Health awards were meant to recognize standout communications in the uniquely specialized pharma industry. Staying true to that mission has proved challenging.

Will We See You in Cannes?

Will We See You in Cannes?

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MM&M's Live @ Cannes coverage, starting today, is abuzz with stories about all things newsworthy and trending leading up to and during the two-day event.

How should pharma market to millennials?

How should pharma market to millennials?

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The opportunity to reach the millennial audience is great, and there's a lot that brands can do now to ensure that companies stay relevant to Gen Y cultural trends.

Keep Calm and Sell Drugs: Your New Daily Affirmation?

Keep Calm and Sell Drugs: Your New Daily Affirmation?

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To be sure, anything borrowing from the well-known "Keep Calm" genre should not be construed as advice. The doctor is definitely not in.

Otsuka, Proteus refile their sensor-enabled drug

Otsuka, Proteus refile their sensor-enabled drug

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The chip-in-a-pill combines antipsychotic Abilify with an ingestible sensor made by Proteus.

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