Most Recent Articles by Marc Iskowitz
Technology like this could expand further to form better collaborations between pharma, payers and organized providers.
Lions Health still stands as a separate two-day event, despite a sweeping revamp of the Cannes Lions festival, disappointing some who decried its lack of full integration within the larger program.
A mini wave of state-level rule-making has thrust the issue of restrictions on pharma payments to medical professionals back into the spotlight.
This year's Award winners show what good looks like in a host of pharma marketing areas, including new categories like immersive technology and orphan product initiative.
Like its consumer-products cousins, pharma marketers are exercising more discipline over online media. Will it yield similar results?