Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

By

Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

Why healthbots may eat search ads and mobile apps

Why healthbots may eat search ads and mobile apps

By

The internet strongly agrees there's an artificial intelligence revolution going on, and it's come to pharma marketing.

Big data expert Hilary Mason on 3 ways to create a data-driven culture

Big data expert Hilary Mason on 3 ways to create a data-driven culture

By

The first step is to seek leadership support, she says.

MM&M's new logo reflects the evolving industry

MM&M's new logo reflects the evolving industry

By

This month we will debut a restyled MM&M logo on our website, in a mobile-friendly, redesigned email newsletter, and on the cover of our magazine.

The New Reality for Pharma Marketers is Drug Pricing

The New Reality for Pharma Marketers is Drug Pricing

By

My hope is that all of us do a better job of focusing on value.

More Articles by Marc Iskowitz

OPINION

Email Newsletters