Marc Iskowitz

Marc Iskowitz

Marc Iskowitz has covered healthcare marketing, advertising and media for MM&M since 2005, but has followed the medical beat in a variety of roles since ‘96 or so. He has also moderated judging panels for the MM&M Awards. If you have story ideas, tips or criticism, e-mail me. And feel free to follow me on Twitter.

Most Recent Articles by Marc Iskowitz

Video recap of the 2014 MM&M Awards

Video recap of the 2014 MM&M Awards

A highlight reel includes key moments from the Awards ceremony.

Message from the Editor: 2014 MM&M Awards

Message from the Editor: 2014 MM&M Awards

The objective of the MM&M Awards program is to recognize and champion both creativity and effectiveness in healthcare marketing and communications

Announcing the 2014 MM&M Award Winners

Announcing the 2014 MM&M Award Winners

The results are in! Here are the Gold and Silver Award winners from the 2014 MM&M Awards:

Down... but not out

Down... but not out

Satisfaction levels among pharma-based respondents fell, but didn't exactly tank

Five things for pharma marketers to know: Tuesday, September 2

Five things for pharma marketers to know: Tuesday, September 2

Sanofi and Regeneron unveil Phase-III results of their PCSK9; Merck will present data on its anti-PD-1 at the end of this month; WSJ op/ed suggests US should lead fight against Ebola; Novo Nordisk kills inflammatory business unit to shift resources to diabetes and obesity; generics firm Cipla could stand to gain from Advair patent expiry.

More Articles by Marc Iskowitz

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.