Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Agencies enable staff to find well-being through work

Agencies enable staff to find well-being through work

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Anatomy of Agency Culture is a supplement designed not only to showcase internal programs, but to examine them with an eye on how they impact company culture.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

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Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed

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MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.

Sandoz signs on to lead launch of Pear's digital therapeutics

Sandoz signs on to lead launch of Pear's digital therapeutics

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A deal with Sandoz to lead the global launch of Pear's two lead products puts marketing muscle behind the nascent class of 'prescription digital therapeutics.'

Will the real patient advocate please stand up?

Will the real patient advocate please stand up?

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Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something to say about that.

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