Marc Iskowitz

Marc Iskowitz

Marc Iskowitz has covered healthcare marketing, advertising and media for MM&M since 2005, but has followed the medical beat in a variety of roles since ‘96 or so. He has also moderated judging panels for the MM&M Awards. If you have story ideas, tips or criticism, e-mail me. And feel free to follow me on Twitter.

Most Recent Articles by Marc Iskowitz

4 trends with the potential to change behavior in the patient journey

4 trends with the potential to change behavior in the patient journey

It's a common refrain in healthcare and among patients, providers, and payers: Despite massive investment, no one has figured out how to change human behavior.

Marketers Must Help Decode the EHR for Pharma

Marketers Must Help Decode the EHR for Pharma

Many healthcare marketers still struggle to convey the importance of the digital medium in what is now undoubtedly a mostly digital world.

What is cognitive computing, and what does it look like in healthcare?

What is cognitive computing, and what does it look like in healthcare?

Already, there's cognitive cooking for your kitchen and cognitive coaching for your daily run. What's Watson's vision for medicine?

Healthcare Opens Up to Innovation and Says 'Ah'

Healthcare Opens Up to Innovation and Says 'Ah'

Innovation leaders in the healthcare sector say hire experienced staff, centralize your team, and encourage women in innovation to rise up the C-suite.

From the Editor

From the Editor

Healthcare innovation teams are at a unique point. They've moved from ideating to innovating and have structured themselves accordingly.

More Articles by Marc Iskowitz

OPINION

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