Marc Iskowitz

Most Recent Articles by Marc Iskowitz

Pharma/Payer Collaboration: A Kumbaya Moment or a Passing Trend?

Pharma/Payer Collaboration: A Kumbaya Moment or a Passing Trend?

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The idea is that each gets some of what it needs. Payers gain some control over cost, and pharma may get to stay on formulary.

Pharma adopts data-science culture in move toward AI

Pharma adopts data-science culture in move toward AI

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Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.

Why healthbots may eat search ads and mobile apps

Why healthbots may eat search ads and mobile apps

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The internet strongly agrees there's an artificial intelligence revolution going on, and it's come to pharma marketing.

Big data expert Hilary Mason on 3 ways to create a data-driven culture

Big data expert Hilary Mason on 3 ways to create a data-driven culture

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The first step is to seek leadership support, she says.

MM&M's new logo reflects the evolving industry

MM&M's new logo reflects the evolving industry

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This month we will debut a restyled MM&M logo on our website, in a mobile-friendly, redesigned email newsletter, and on the cover of our magazine.

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