Marc Iskowitz

Marc Iskowitz

Marc Iskowitz has covered healthcare marketing, advertising and media for MM&M since 2005, but has followed the medical beat in a variety of roles since ‘96 or so. He has also moderated judging panels for the MM&M Awards. If you have story ideas, tips or criticism, e-mail me. And feel free to follow me on Twitter.

Most Recent Articles by Marc Iskowitz

Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing as first mover? Cannes offers a glimpse

Pharma marketing has long been deemed slow to adapt. Last weekend's Lions Health festival offered a glimpse of healthcare as a first mover.

Dip seen in shortlisted U.S. pharma work at Lions Health

The jurors advanced 103 entries in the pharma category of Lions Health. U.S. agencies accounted for 16 of them.

Cannes: The Heat Is On

Cannes: The Heat Is On

A rundown of MM&M at Cannes, and five burning questions heading into the Lions Health festival and awards.

From the Editor: The Patient Journey 2016

From the Editor: The Patient Journey 2016

The truth is, biopharma marketing and behavioral psychology have a lot in common. Ultimately, both aim to nudge people to make a medical or lifestyle change that could positively impact their health.

Klick opens NY office with slew of agency 'rock stars'

Klick opens NY office with slew of agency 'rock stars'

New creative, account planning, and payer access talent lays groundwork for agency's first formal ex-Canada office.

More Articles by Marc Iskowitz

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