PDI selected for nutritional promo

Share this article:
Contract sales firm PDI has been selected by an unnamed provider of nutritional products to execute a promotional campaign over a three-month period.

The initiative will utilize 200 sales reps from PDI’s Select Access team to accelerate brand awareness among pediatricians nationally for a product launch.

PDI also announced that its talent acquisition business unit has been selected to recruit a sales team of up to 60 specialty reps and five managers for a global healthcare products company by the end of the second quarter.

The new business wins are welcome at PDI following four major pharma account losses at the firm during the past year.

Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Pharmaceutical

Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.