Before transitioning into work in the pharmaceutical industry — she is currently group VP, media, at Publicis Health Media — Carly Rom worked with less regulated clients. It perhaps explains part of the openness to innovative and creative digital media strategies that characterizes her work for a global pharmaceutical brand. At the same time, she uses data to assure that client goals are reached and patient outcomes are improved. This approach helps explain the growth of Rom’s team from 40 to 150 employees. She is also the mother of toddler twins, which has helped her develop an appreciation for the challenges facing working mothers.