Lexi Smith began her career in nonprofits, working for the American Cancer Society and the American Heart Association, before transitioning to Health & Wellness Partners, where she was first hired as an associate director in client services. She is now senior director, strategic planning, leading a department that she established in 2018 and which supports client acquisition, success and retention. She has also spearheaded an effort to revamp HWP’s infrastructure to better support the agency’s sustainability and growth business model. Smith volunteers with Hope for Children Research Foundation, where implements marketing and social media strategies for their fundraising events.