In 2021, Naveed Patel joined Bristol Myers Squibb as the director of worldwide media and planning but the pharma giant was already very familiar with his work. Over six years and two different agencies, Patel contributed to the growth and success of BMS’ global media business working with the entire portfolio of brands. Other accomplishments from his agency years include landing the accounts of New York-Presbyterian, Sanofi and Amarin. Patel was also recently appointed to PoC3 (The Point of Care Communication Council) of the Industry Advisory Council and will help to shape the future of point of care marketing.
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