This winter’s Flu season reached “epidemic” proportions in many communities. This could be seen as great news for hand sanitizers, and for Genentech’s Tamiflu antiviral drug.
When Hollywood shines its spotlight on your industry, you never know how you’re going to be portrayed. In “Side Effects,” the view is less than flattering.
Xarelto’s DTC campaign is humanizing the brand and making it memorable—at least for its target group of men 65 and over who have AFib and take blood thinners
Stryker Medical Devices has successfully capitalized on demography and media habits with their new DTC campaign for the GetAroundKnee knee replacement.
