I always look forward to compiling the July issue because, although we cover agency news year-round, it affords us a much more detailed look at who’s doing what and allows us to chart the trends.
Abbott Labs stands out as a leader in marketing research, according to a panel discussion at CBI’s 2nd Annual Pharmaceutical Market Research Summit in Philadelphia at the end of April.
Pharma-bashing in the media has certainly become a lot more sophisticated in the couple of years since the Cox-2 class imploded and the papers effectively broke the news that not all prescription drugs are 100% safe for everyone to whom they are marketed.
If Pfizer CEO Jeffrey Kindler were up against Microsoft magnate Bill Gates in a ranking of the world’s most influential people, which one would finish higher?
The two most common—and costly—mistakes in executing DTC campaigns are using poor-quality copy and setting inappropriate budgets, according to David Kweskin, SVP and practice area leader, advertising and brand performance for TNS, who also slammed the commercial wisdom of disease-awareness ads.
As a young lad growing up in small-town England, my parents would insist that every six to eight weeks I visited the local barber for my ritual cropping.
Remember when President Bush pulled an iPod from his holster and fired off a few of rounds of his favorite digital tunes to a grateful gaggle of news reporters?