The quest to win an MMM Award starts here with the launch of the 2007 program. As usual, your entries will be judged by the finest people in the industry, so put your best work forward. James Chase takes you through it
If you thought the Medical Advertising Hall of Fame was a recreational retreat for retirees, think again. The keeper of industry history is out to recruit a new generation (and gender) of leaders.
I really like Merck. There, I’ve said it. I’m probably not the only one who feels this way. The trouble is, I’m not too sure why I have such a good perception, and even less sure of when it began.
It’s game seven of the National League Championship Series and the New York Mets, down two runs in the bottom of the 9th, have runners on first and second with no outs.
While I didn’t need another reason for chalking up 1966 as a vintage year, I quickly found one when I joined Medical Marketing & Media: Not only was 1966 the year in which England won the World Cup, but it also marked the launch of this publication.
Here is the news: Big, bad television and the untrustworthy Internet are driving droves of patients to their doctors to request specific drugs by name.