Merz Aesthetics’ Roberto Casas Rudbeck, VP of U.S. marketing aesthetics, explains why Xeomin chose Demi Lovato as its latest brand partner, plus policy updates and our Trends segment.
Will generative AI eliminate humans from pharma ads?
Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the life sciences and medical marketing industries as gen AI sets a practical foothold in the zeitgeist.
Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts’ thoughts about the future of patient care.
Dermavant’s Todd Zavodnick is moving derm into the digital world
Sanofi’s global head of R&D portfolio strategy, Helen Merianos, explains how AI is helping make better pipeline decisions, plus policy updates and our Trends segment.