Euro RSCG Life announced it has hired Cline, Davis & Mann’s Julie Monroid to head its MetaMax unit (as first reported in the MM&M Agency Issue, July 2007), which is responsible for much of its Sanofi-Aventis business.
Monroid, who was SVP, group managing director at CDM, becomes EVP, managing director of MetaMax, reporting to MetaMax president and North American co-CEO Doug Burcin. At CDM, she led sizable accounts on Pfizer’s Viagra and Relpax and Novo Nordisk’s Levemir, NovoLog Mix 70/30, NovoLog and FlexPen — experience sure to come in handy on Sanofi-Aventis’ diabetes drugs Lantus and Lovenox, for which MetaMax handles professional advertising.
Euro RSCG Life reorganized its senior leadership in the spring, following the retirement of chairman Ron Pantello and the departure of CEO Jim Metropoulos, who left just several months after the HAVAS network hired him away from Sudler & Hennessey.
