Delighting Your Customer through Multichannel Customer Engagement
Date: Tuesday, May 6, 2014
Time: 1:00 PM ET / 10:00 AM PT
Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face – all personalized, all coordinated. The typical experience they receive as a consumer.
In this session we'll explore the business and technology changes mandated by an evolving commercial model, and delve into practices and capabilities required to deliver a truly exceptional customer experience.
Join this session to:
- Learn how to fulfill the promise of "customer centricity" by providing HCPs the information they want, on demand
- Understand the building blocks needed to deliver multichannel customer engagement
Paul Shawah, Vice President, Commercial Strategy