The CDC wants to put colorectal cancer screenings on the top of people’s to-do list — with a funny twist. In the PSA “Bums and the Bees,” a father sits down to have “the talk” with his 45-year-old son, reminiscent of the awkward sex talk between parents and kids. 

“As you get older you may notice that your body is starting to change,” Dad says. “In fact, some of your older friends might already be doing it.” 

His son is confused, thinking his father is giving him a decades-too-late sex talk. Dad reassures him that “your mother and I have done it, and we’re happy to tell you all about it,” before handing him a pamphlet. The son is relieved when he sees it’s a brochure about colorectal cancer screenings. “You could have started with this,” he says. 

Agency | Ogilvy DC

Chief Creative Officer | Patrick Clarke

Creative Director/Art | Jason Kress

Associate Creative Director/Copy  | Cooper Evoy

Executive Producer  | Laura Hardy

Strategy Group Director  | Libby Dwyer

Strategist  | Natalie Chevalier

Client Service Lead  | Jackie Stewart

Client Service Associate  | Nanaka Suzuki

Director | Tim Roper

Production Company  | Open Flame Productions

Editor  | Jess Weber/11DollarBill

This story was originally published by Campaign US.