Northwell Health announced the launch of a campaign highlighting its clinical services and wide-ranging medical capabilities in New York state Monday morning.
The health system is Raising Health, which according to a webpage on Northwell’s website means going beyond providing care to “raising communities, standing up to societal ills and raising expectations of what health can be.”
As part of the campaign, Northwell highlighted its recent advancements in clinical innovation, including its virtual reality capabilities for complex surgery at Lenox Hill Hospital, its recently established lung transplant team and medical breakthroughs being tested at the Feinstein Institutes for Medical Research.
Supported by the hashtag #RaisingHealth, the campaign debuted with a 30-second ad titled “The Solvers,” which also ran on Northwell’s LinkedIn page, which has more than 178,000 followers.
“Together the team at Northwell is solving the most complex challenges in healthcare like Tanya’s,” the voiceover states. “More experts with deeper insights getting to breakthroughs and changing lives for people like Tonya. Person by person, Northwell is Raising Health for more people in New York than anyone else.”
Additionally, Northwell CEO Michael Dowling heralded the launch of Raising Health in a LinkedIn post Monday afternoon.
“I am proud to share that today we launched a new campaign that highlights the unparalleled clinical excellence our teams here at Northwell Health provide. By coming together to solve some of the greatest challenges in #healthcare, person by person, we will continue to #RaiseHealth for all,” he wrote.
As New York’s largest healthcare provider, Northwell has been active in taking its messaging about being a positive change in healthcare to the general public directly.
Last summer, the organization launched a gun safety campaign reframing the issue as a matter of public health and appealing to the concerns of parents.
A 30-second TV spot titled, “Doesn’t Kill to Ask about Unlocked Guns,” compared a conversation about whether a gun was locked up during a child’s playdate to a pet tiger roaming through the house.
The health system worked with creative agency StrawberryFrog on the spot.
Additionally, Ramon Soto, chief marketing officer of Northwell, appeared on The MM+M Podcast last year to discuss how he leveraged the COVID-19 pandemic reset to reframe the organization’s relationship with patients and increase its relevance among consumers in the highly competitive New York market.
To read about a December 2023 campaign by Northwell Health, click here.
