In the wake of MD Anderson’s costly failure with IBM’s Watson supercomputer, a Watson backlash brewing in biopharma may lead to a moment of reckoning in life sciences.
Researchers found that DTC advertising was associated with significant increases in testing and treatment for these drugs
Organizations are focusing on better ways to verify HCPs’ digital identities.
About 30% of patients are more likely to fill a prescription after being exposed to healthcare ads at the point of care, according to Kantar Media.
The report identifies four major issues of the 28% that were found to abuse IAB’s standards.
Few questions give healthcare marketers more heart palpitations than this one: “How do you know it will work?”
Docs said patients asked about drugs from DTC ads six times in a typical week, compared to just twice a week five years ago.
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