The risk of fraud is also very real, especially in an industry that already faces privacy and compliance challenges, one expert says.
Pharma can reach physicians within the EHR, but they must send the right message at the right time, she said at an MM&M event.
However, the rate of drug spending slowed compared to last year, according to an analysis by the CMS.
A new survey found that U.S. pharma marketers prefer using social media and mobile apps to reach healthcare providers.
Most physicians said EHRs have negatively impacted their communication with a patients.
As humans, we trade in the credits and debits of good and bad behavior. We break diets, we resume smoking, we forget our medicine.
A tracking poll conducted by the Kaiser Family Foundation also found that fewer Americans are seeing prescription drug ads compared to last year.
A new government investigation found that most but not all prices for generic drugs dispensed by Medicare Part D fell from 2010 to 2015.
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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