Jawbone data shows that people mentioning Pokémon Go in their comments have been walking 62.5% more than usual.
One critical aspect of oncology drugmakers’ business remains firmly rooted in the past. That’s customer experience.
Many patients find it difficult to ask questions of their physician.
IBM to help analyze data about the spread of Zika; Grassley to investigate Part D program; Lilly CEO to retire
Spending on CME rose in 2015; the FDA approves Valeant’s Relistor; the Justice Department aims to block insurer merger
Pharma must be thoughtful in its approach and demonstrate value to be part of the EHR conversation.
Healthcare marketing is evolving more rapidly than ever before — and not surprisingly, the demand for smarter media campaign measurement is increasing as a result.
A new analysis suggests that $20 industry-sponsored meals may sway docs’ prescribing habits.
The ability to pair data with a story or a human emotion is often easier for women.
Bing can identify people with cancer symptoms; an experimental rheumatoid arthritis meets trial goals; the FDA updates compassionate use rules
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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