Most CME websites focus solely on the primary specialty: you register as a PCP or cardiologist, you see online activities that are applicable to you.
But what if you’re an internist, 90% of whose practice focuses on diabetes, yet you have an interest in gastroenterology or women’s health? Or a family doctor who has a focus in hem/onc?
To address these learners, Haymarket Medical Education is taking the wraps off a totally redesigned MyCME.com portal this month.
It marks the first revamp of HME’s online hub for accessing CME since its inception in 2009. With the site, set to go live September 6, HME aimed for a modern med-ed interface.
“We were looking to try to find a way to make the site more in-tune with the clinicians of today,” said Kenny Cox, VP, myCME. That is, “a site that could create a more personalized and more relevant educational experience.”
Upon registering, clinicians who visit the site will be shown activities that are applicable to not just their primary specialty but to their secondary specialty as well.
“It’s really driven [by a need to] make it easier for people to find the CME they’re looking for,” said Cox.
The next iteration is slated for 2014. HME is a sister company to Haymarket Media, owner of MM&M, but operates independently.
From the September 01, 2013 Issue of MM+M - Medical Marketing and Media
