The epidemic that has killed thousands and disrupted daily life has also affected some key aspects of medical marketing. The windup: Coronavirus is accelerating the shift to virtual.
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While industry funding plateaued last year, significant shifts were seen in allocation, with millions more in support for certified med ed going to publishing/education companies.
Haymarket Media acquires National Association for Continuing Education
If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.