MicroMass unveiled its new “Human Dynamics” branding on Wednesday. The positioning is designed to emphasize the firm’s commitment to genuine connection with its patient audiences.
“Patients crave to be heard, understood, and valued,” said MicroMass EVP, strategy Rob Peters, in a statement. “What they want is often hidden behind statistics, labels, or numbers.”
Not surprisingly, given MicroMass’ longstanding competitive differentiator, the Human Dynamics approach leans heavily on behavioral science. “Human Dynamics drives our understanding of what people need and how those needs evolve,” Peters added. “It allows us to create experiences—not just content or tactics—that are meaningful and impactful.”
“People are demanding more,” added MicroMass president Rosanne Johnson in the statement. “This includes more personalized content, better experiences and the latest technology. Human Dynamics helps us continue to connect patients with pharma brands in ways that make it matter.”
