Haymarket Medical Network has joined the Ad Council private marketplace, an effort that allows companies to donate digital media space to deliver COVID-19 public service messages.

Haymarket Medical Network will donate 160,000 digital impressions across its 19 medical brands and MM&M, both owned by Haymarket Media. This will allow the PSAs to reach various healthcare professional audiences across specialties, along with healthcare marketers.

“We are excited to join the Ad Council Private Marketplace and do our part to help spread important information regarding the COVID-19 pandemic,” said Michael Graziani, president of medical communications. “Our portfolio of specialty media brands will optimize this messaging and make sure it reaches the right audiences for the greatest impact.”

The Ad Council Private Marketplace is projected to reach 100 million impressions in the first two months. The effort delivers Ad Council’s COVID-19 PSAs to audiences in healthcare professionals, seniors and families, directing them to official information about the virus from the Centers for Disease Control and Prevention. 

Other companies also joining the Private Marketplace include InMobi, EMS, Bustle, The New York Post and GroundTruth.