MM+M’s Health Influencer 50 program last ran in 2020. It’s coming back for 2024 — with a twist.
MM+M has reinvented the honorarium program as the Health Marketing Influencer 25. The revamped focus is designed to shine a light on MM+M’s core editorial audience of pharma, health, wellness, device and diagnostic marketers.
“With the healthcare marketing industry having maintained — and grown — its pandemic-era profile, it’s high time to reexamine the state of influence within the profession,” said MM+M editor-in-chief Larry Dobrow. “We can’t wait to explore the shifts in influence that have transpired since the start of the pandemic, and we can’t wait to sit down with the individuals who have helped engineer the tectonic marketing shifts of the last half-decade.”
The inaugural class of the Health Marketing Influencer 25 will be chosen by a panel of industry leaders and MM+M editors. The program will be open to outside nominations, but individuals will not be allowed to nominate people from their own company. Nominating clients or peers at other companies is, however, encouraged.
MM+M will celebrate the Health Marketing Influencer 25 honorees at an event scheduled for April 3, 2024 in New York City. For additional information, click here.
The Health Influencer 50 program originated in 2016 in partnership with MM+M’s sibling title PRWeek. In its first iteration, the program honored marketers and communicators from a wide range of organizations, including Johnson & Johnson, Gilead Sciences, Walgreens, the Cleveland Clinic, W2O Group and the National Institutes of Health.
