Aktana has appointed Bingqian Gao as senior director of global advanced analytics. Prior to her arrival, she served as the leader of the data science team at London-based analytics consultancy TrueCue. “COVID-19 has forced many pharma companies to drive digital transformation at an unprecedented speed. The rapid pace of change underscores the need for a solid analytics foundation to ensure the robust delivery of brand strategy and build positive customer relationships,” Gao said in a statement.