Pfizer and BioNTech announced a collaboration with Marvel Comics this week to celebrate ‘Everyday Heroes.’
The custom comic book features the Avengers fighting alongside everyday citizens to protect their community. This includes a construction worker, a florist and a painter among others.
The protagonist, a former construction worker who cleaned up damage caused by superhero battles, notes in the final frame of the comic that the Avengers are “doing their part to keep us safe, now it’s time for us to do ours.” Subsequently, he receives his COVID booster shot.
An advertisement included in the comic explains that what makes these people everyday heroes are their efforts to help defend others from COVID-19 by being up to date with the latest recommended booster vaccinations. The comic also includes a QR code to scan for more information about the COVID-19 vaccines available from Pfizer.
“At Pfizer, we encourage people to come together to help protect themselves by staying up to date with COVID-19 vaccinations,” the company said in a post on LinkedIn.
Pfizer’s comic book was released as the U.S. embarks on a ‘booster-for-all’ campaign to combat the spread of the Omicron COVID-19 variant. At the end of last month, Pfizer submitted a request for an emergency use authorization with the FDA for its Omicron-specific bivalent booster for kids between the ages of 5 and 11.
The Centers for Disease Control and Prevention said around 3.2 million Americans received updated COVID boosters during the last week of September, which is behind the pace set during the initial booster effort in the fall of 2021.
Additionally, the comic was released the same week the company closed $17 billion in M&A activity, highlighted by the acquisitions of Global Blood Therapeutics and Biohaven Pharmaceuticals.
