Consumer Web portal About.com has added free broadband programming to its Health channel, in part to provide marketers with a contextual advertising opportunity for TV spots and branded product placements online.
Pharmaceutical e-marketers shouldn’t let fear stand in the way of using blogs and other user-generated content forums as a way to boost their ROI, according to industry experts.
Physicians are warming up to the idea that having an online dialogue with their patients can actually save time, improve patient care and extend their earning capacity, all at the same time.