Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the eBook, The Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox.

Read The Partnership Paradox, an eBook sponsored by Razorfish Health, here.