This network of NPs and PAs helps pharma and life science companies to better understand and engage these important clinicians efficiently and effectively.
Kane also singles out the increased share of spend in the social media and paid digital realms, reinforcing that marketers need better ways to optimize these growth channels.
Google’s Android announcement compels marketers to harness real world data
Real world health data is generated through offline events and completely de-identified, enabling a privacy-safe approach to activating an accurate patient audience using precision targeting.
Google’s latest cookie-less solution falls short for health marketers; it’s time to move on with privacy-safe real world data
Smart health marketers have known all along that precise, privacy safe, AI-generated digital audiences built using offline, condition-specific Real World Data has always been superior to the use of online data.
Instead of using online behavior for targeting purposes, pharmaceutical marketers must embrace the use of privacy-safe real world health data, a more effective, safer way to reach patients that actually suffer from disease.
For the ‘UNagency,’ working through the pandemic remains business as ‘UNusual’
Marketers who engage patients using privacy-safe real world health data achieve higher audience quality (AQ). High AQ patient segments are more likely to interact with a resonant message, resulting in a filled prescription.