Fans hailed Disney’s response following a strobe-light slip-up in the film Incredibles 2, but a patient group says it must go a step further as it seeks to recover from the blunder.
How the Amazon-PillPack deal could benefit pharma and win over patients
Pillo’s voice-activated robot will be studied among those 50-plus with diabetes. The robot uses facial recognition and can respond HIPAA-compliantly to questions.
How drugmakers are facing the entrance of consumer giants into healthcare
As deepening healthcare forays by tech and e-commerce giants ratchet up the pressure on pharma to become more consumer friendly, drugmakers are still defining their new role.
Accenture faces ‘conflict of interest’ questions over buying programmatic, auditing media
Specialist media consulting firms and media agencies have claimed Accenture faces a “clear conflict” of interest over the launch of its programmatic media planning and buying unit.
Health diagnostic startup Nanobiosym brings on Finn Partners as AOR
A deal with Sandoz to lead the global launch of Pear’s two lead products puts marketing muscle behind the nascent class of ‘prescription digital therapeutics.’