Interlink Healthcare Communications relocated from Princeton, NJ, to the heart of Manhattan, to make it easier for the shop to recruit top talent, said the agency’s president. She now hopes the move will also help her build on recent new business wins.
The new office is five blocks from Grand Central Station. “It will be much easier for us to find top-notch talent now because of New York’s larger talent pool,” said Susan Flinn, who runs the agency, part of Interpublic Group’s Lowe Healthcare Worldwide, along with Dave Renner, EVP, creative director.
“When [Interlink] was founded in 1996, it made sense to be in Princeton, because the biggest client was Bristol-Myers Squibb,” she said. BMS maintains corporate headquarters in New York City but has sites in Princeton and four other New Jersey towns.
A few of NYC’s healthcare goliaths maintain smaller satellites in Princeton to service NJ’s “pharma row.” Omnicom’s Cline Davis & Mann has CDM Princeton. Havas’ Euro network has Euro RSCG Life Catapult. InVentiv’s GSW Worldwide, based in Columbus, Ohio, has an office just over the Delaware River, in Newtown, PA.
Some Interlink employees decided not to make the move from Jersey, but just as many did, Flinn said, and since the relocation, new recruits have brought headcount to 37, including eight in the last two months. A new director of client services, Katie Brunner, came on board from LLNS. Interlink, long considered a high-science agency because of its medical staff, also just hired a new medical director, Charlotte Singh, MD.
From the March 01, 2011 Issue of MM+M - Medical Marketing and Media
