Shire and Intouch Solutions for Mydayis
mydayis.com
Differentiation was key for Shire’s new ADHD treatment Mydayis, which launched into a market dominated by the company’s other blockbuster ADHD treatments. Outstanding creative use of bright bold images and succinct content did the trick. Judges loved the visuals and clever copy, and praised the site as beautifully designed, inviting, and engaging. Results for a three-month period included 2.4 million visitors.
Finalists
Biogen and CDM New York for Spinraza
SPINRAZA.com
Biogen and Patients & Purpose for Tecfidera
tecfidera.com
Kaleo and Precisioneffect for Auvi-Q
auvi-q.com
Shire and Digitas Health for Xiidra
Xiidra.com
Shire and Intouch Solutions for Mydayis
mydayis.com
Sponsored by: Healthline
Healthline is the fastest growing health brand bringing trending health topics and analysis together at scale. Reaching over 39 million people a month, Healthline delivers hyper-relevant solutions to today’s marketers with data, relationships, and ingenuity.
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
