Shire and Intouch Solutions for Mydayis

Differentiation was key for Shire’s new ADHD treatment Mydayis, which launched into a market dominated by the company’s other blockbuster ADHD treatments. Outstanding creative use of bright bold images and succinct content did the trick. Judges loved the visuals and clever copy, and praised the site as beautifully designed, inviting, and engaging. Results for a three-month period included 2.4 million visitors.


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Shire and Intouch Solutions for Mydayis

Sponsored by: Healthline

Healthline is the fastest growing health brand bringing trending health topics and analysis together at scale. Reaching over 39 million people a month, Healthline delivers hyper-relevant solutions to today’s marketers with data, relationships, and ingenuity.