Campaigns

Daiichi Sankyo launches first DTC ad for Enhertu, representing shift toward patient-centric oncology campaigns

The metastatic breast cancer drug Enhertu continues to earn more label expansions.

News

Inside the rapidly changing climate beat

Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like understanding science, it can be complicated.

News

Cyberattacks plague the health industry. Critics call feds’ response feeble and fractured.

Health care is the most frequent target for ransomware attacks: In 2023, the FBI says, 249 of them targeted health institutions — the most of any sector.

Revolutionizing pharma customer engagement

How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.

Optimizing the use of AI in customer engagement

The impact of technology on the customer experience and virtual interactions.

Future-proofing healthcare marketing strategies for proactive engagement

How predictive AI enables brands to connect with patients at critical stages of their health journey.

How AI and first-party data is transforming pharma customer engagement

Using technology to improve audience segmentation, targeting and virtual interaction.

Partner Content

Inspired brand strategy: The backbone of effective omnichannel campaigns

Using AI to heighten the impact of media placement and execution.

Partner Content

The A100 Playbook Podcast | Syneos Health Communications: Creating a growth-first culture

During her tenure at Syneos Health Communications, Jeanine O'Kane, president, has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide. 

Partner Content

Evolvics, powered by Syneos Health, unveiled: Redefining media strategy in the healthcare space

From data to behavior change: A new era of biopharmaceutical marketing.

Partner Content

Improving HCP marketing through understanding of the impact of AI on EHR workflows

Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.