Pfizer launches Viagra reminder ads in Canada

Pfizer launched Viagra reminder TV ads in Canada featuring a made-up language.

Matthew Arnold

June 1, 2007

4:00 am

Pfizer launched Viagra reminder TV ads in Canada featuring a made-up language. In the 15-second spots, by agency Taxi, two men spout nonsense words peppered with the brand name. The ads end with the tagline: “The international language of Viagra.”

From the June 01, 2007 Issue of MM+M - Medical Marketing and Media

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