James Talerico started out in advertising in 1997 as a founding partner and creative leader of Thoughtbubble Productions, a creative agency on the front lines of the burgeoning digital revolution. Thoughtbubble’s groundbreaking initiatives have been featured in The New York Times, Newsweek, Ad Age and AdWeek as harbingers of the next generation of advertising content. Talerico’s path to healthcare carved through sectors as diverse as publishing, CPG, QSR and professional sports. As Heartbeat’s creative leader, he has launched ambitious campaigns for clients such as BMS, Genentech, Pfizer and Janssen, helping the agency bring home more than 300 major creative advertising awards.
Talerico has been a digital evangelist at every turn, adopting new approaches to stay ahead of the curve. Under his guidance, the agency has launched biometric engagement measurement tools; connected patient service and advancements in electronic health records, AI-powered chatbots and homegrown atomic design systems for web development; and received widespread recognition for its digital innovation work with its experiential technology-focused ETCH Lab.
From the March 01, 2023 Issue of MM+M - Medical Marketing and Media
