Over the past 20 years, Jim Weiss has evolved Real Chemistry from a one-person consultancy to a global health innovation company with more than 2,000 employees. A frontrunner in advancing the breadth and depth of the capabilities that service providers offer to biopharma and healthcare companies and institutions, he was a first mover in applying analytics, data and precision targeting to the biopharma and healthcare industry, particularly with respect to commercialization. Weiss is the chief architect behind Real Chemistry’s competitive advantage in AI, data, digital and tech-enablement, and has helped the agency win major accolades for its data and creative chops, including being named Fast Company’s No. 2 for innovation in data sciences and Cannes Lions’ No. 3 Healthcare Agency in the World.
To help future generations understand the role technology and data play in communications, Weiss founded and sponsors the Weiss Center for Social Commerce at Syracuse University’s Newhouse School of Public Communication, one of the most successful industry/academic partnerships.
From the March 01, 2023 Issue of MM+M - Medical Marketing and Media
