For more than 35 years, Dr. Karsten Risch has dedicated his career to healthcare marketing. His background makes him a uniquely diverse medical strategist: a cello-playing physician who studied in both Europe and New York, Risch worked in a divided, and then unified, Berlin as a global product manager and conducted training workshops around the globe in English, French and German.
Risch’s interest in health issues led him to pursue an MPH in health policy and management at Columbia University. At Inizio Evoke, he has spearheaded the development of advanced centralized tools, logistics, approaches and engagement standards for the medical strategy team, becoming an integral part of the agency’s business development efforts, client support, integration of Ashfield agencies and centralization of the medical strategy group.
Risch has been actively involved in mentoring promising talent within and beyond the medical field, guiding colleagues in creative, brand strategy and public relations in the U.S. and the U.K., and mentoring MPH and MHA students at Columbia’s Mailman School of Public Health.
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From the May 01, 2024 Issue of MM+M - Medical Marketing and Media
