With over 15 years of commercial experience in healthcare, colleagues describe Elizabeth Pinto as a commercial unicorn, with a profound understanding of the patient experience and a proven history of driving business results. As VP of commercial excellence and innovation at Lantheus, she is responsible for operational scalability as the company grows, bringing an expertise in building high-touch customer support programs with innovative access services that meet unique customer needs, ensure product access and increase brand loyalty across multiple brands and therapeutic areas.
At Evofem, she led strategic transformation with more than 40% revenue growth from Q1 to Q2 2022, and more than 30% demand growth from Q1 to Q4 2022 with significant reduction in operating expenses. By spearheading research to determine a more targeted patient type, Pinto lowered cost per acquisition by a staggering 99%. While at Acadia, Pinto established a patient services department that improved patient conversion rate from 60% to 80%.
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From the May 01, 2024 Issue of MM+M - Medical Marketing and Media
