For more than 35 years, Mike Collette has been leading and innovating PatientPoint and the entire point-of-care industry. Starting the company from humble beginnings in 1987, Collette stepped away from 2012-2016 to serve as an adviser to fellow tech entrepreneurs, returning in 2016 to lead the company to double-digit revenue and EBITDA growth as well as an acquisition of Outcome Health. His innovative vision has been widely influential in bringing contextual marketing into every point of care to help increase awareness, understanding, conversation and empower better health.
Born out of a corporate commitment to social justice after George Floyd’s murder, in 2022 Collette created the PatientPoint Foundation. A public charity seeded with an annual contribution from PatientPoint, the foundation implements PatientPoint solutions in nontraditional healthcare settings such as churches, recreation centers and health centers to help address social determinants of health and break down barriers that contribute to health disparities in under-resourced communities.
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From the May 01, 2024 Issue of MM+M - Medical Marketing and Media
