Physicians involved in social networking communities online tend to write more prescriptions than other physicians, according to a presentation given at CBI’s 8th annual Forum on eMarketing.
Marketers may soon need to reconsider their online strategies in light of new regulatory developments, Mas Matsuda, associate general counsel and executive director at Amgen, told attendees at an e-marketing conference in March.
MedPAC calls for reporting of samples to aid detailing
An influential advisory board urged Congress to impose far-reaching transparency rules on payments to healthcare professionals and organizations interacting with the drug industry–including reporting samples, in part to aid counterdetailing efforts.
Medtronic announced that it will disclose payments to US physicians starting in 2011.
Study says companies spend $100 million to promote blockbuster drugs
March 15, 2009
4:48 pm
A study by Cutting Edge Information, Driving Successful Pharma Brands: Case Studies of Real Product Launches, said companies promoting blockbuster products routinely spend over $100 million on commercialization from Phase 3 through the first year that the product is publicly available.
Nick Jonas and Bayer provide camp scholarships for children with diabetes
March 15, 2009
4:45 pm
Nick Jonas and Bayer Diabetes Care announced that Change for the Children will provide $25,000 in scholarships to send underprivileged children with diabetes to camp.
UCB and Sanofi-Aventis have launched an allergy awareness campaign dubbed Nasal Allergies: Tips from the Xperts.
AbelsonTaylor promotes three
March 15, 2009
4:33 pm
AbelsonTaylor has announced the promotions of Kristen McGirk, Mark Finn and Eric Densmore from senior account supervisor to account director of the agency’s ethical pharmaceuticals unit.
Porter Novelli adds Pitts as partner
March 15, 2009
4:29 pm
Porter Novelli has named Peter Pitts partner and director of global healthcare.