Rep. Rosa DeLauro (D-CT), who oversees funding for the FDA, in February introduced the Food Safety Modernization Act that would split the FDA into two agencies–one for regulating food safety and the other for medical products.
A majority of parents and healthcare providers of young women are aware of human papillomavirus (HPV), and most of them learned of the HPV vaccine through drug advertising, a study from the University of North Carolina found.
Consumer ads in support of GlaxoSmithKline’s prostate drug Avodart overstate its efficacy and present misleading claims, the FDA said in a letter to the company.
Evaluating the millions of audiences
March 15, 2009
3:51 pm
At a conference recently, one marketer suggested that online targeting has moved from “an audience of millions, to millions of audiences.” How do you determine which audiences are most valuable?
Using only 20 respondents, Alcon Laboratories was able to measure the effectiveness of a DTC ad with enough accuracy to significantly improve its impact on the audience.
Vantage Point: An inside look at the healthcare system
March 15, 2009
8:58 pm
In recent years, ethnography, the close observing and interviewing of subjects over an extended period of time, has gained momentum in healthcare marketing research as a methodology to be employed when we really need to understand a subject in depth.
The Supreme Court struck a blow to FDA pre-emption of state laws with a 6-3 decision in Wyeth v. Levine finding the company liable for a failure-to-warn claim under Vermont state law.
Spring is here at last and we’ve been reorganizing some of our closet space here at MM&M, or chucking out the chintz as they say in the UK. Specifically, we’ve made a number of significant enhancements to the structure and content of our department pages. Why, you may ask?