Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale’s annual Consumer Reaction to DTC Advertising of Prescription Drugs survey.
SK&A launches services for firms
July 15, 2009
3:55 pm
Marketing research firm SK&A launched a healthcare agency service team to provide tailored solutions to healthcare and pharma ad agencies.
Ketchum and Pleon plan megamerger
July 15, 2009
3:48 pm
Billed as one of the largest mergers in PR history, Ketchum announced plans to merge with Omnicom’s Pleon, a communications and consultancy shop headquartered in Dusseldorf, Germany.
FTC chief calls for a ban on generic pay-for-delay deals
July 15, 2009
3:45 pm
In the wake of an FTC report that so-called “authorized generics” lower prices, commission chairman Jon Leibowitz says Congress should pass pending legislation to ban or restrict a related mechanism known as pay-for-delay arrangements in which a branded drug company pays potential generic competitors to stay out of the market.
FDA hears transparency boost ideas
July 15, 2009
3:06 pm
At its first public hearing in June, the FDA’s new Transparency Task Force heard diverse ideas ranging from greater news media access to FDA staff to separate consumer and professional web portals to writing legal documents in consumer-friendly language.
As I see it: Don’t knock new drugs until you try them
Often we hear of the dangers surrounding industry physician collaboration—that drugs can be “over prescribed,” and that new drugs cost more than old ones. But there is another side to that story—new drugs save lives.
Professional Marketing briefs
July 15, 2009
4:53 pm
Featuring news about Romark Laboratories, Alinia, Roche and Epocrates
Consumer Marketing briefs
July 15, 2009
4:22 pm
Featuring news about Boehringer Ingelheim, National Women’s Health Resource Center, Association of Reproductive Health Professionals, SCA Personal Care North America, Men’s Health Network, Novo Nordisk and Twitter
Med Ed Report briefs
July 15, 2009
4:00 am
Featuring news about the ACCME, the Association for Clinical Researchers and Educators, SACME and the Association of American Medical Colleges
Agency Business briefs
July 15, 2009
3:56 pm
Featuring news about imc² health & wellness, MicroMass, Interpublic Group, Kluster and Sudler & Hennessey