Torre Lazur McCann Healthcare Group was named AOR for Entereg–the first and only FDA-approved agent indicated to accelerate the time to upper and lower GI recovery following partial large or small bowel resection surgery with primary anastomosis.
GfK launched Brand BEAT (Brand Equity Assessment & Tracking), a complete package of healthcare-specific brand positioning diagnostic tools for measuring the cognitive and emotional strengths of a brand.
inVentiv Selling Solutions, will begin providing a sales personnel to Keltman Pharmaceuticals, a wholesale pharmaceutical company specializing in re-packaged medications for physician dispensing.
Grassley asks for ghostwriting info
July 15, 2009
4:35 pm
Sen. Chuck Grassley (R-IA) asked eight journals to provide information about their medical ghostwriting practices and policies, in an effort to “shed light on the role companies may play in the dissemination of information about their products through medical literature.”
CMPMedica shutters two journals
July 15, 2009
4:29 pm
CMPMedica ceased publication on two of its titles–Infections in Medicine and AIDS Reader–due to a continuing decline in print advertising sales.
Johnson & Johnson’s Ethicon Endo-Surgery is pairing consumer outreach on YouTube and Facebook with an online clinical support tool for its Realize adjustable gastric band.
AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein.
The campaign, dubbed Rethink COPD, is aimed at getting sufferers to consider their options with respect to diet, exercise and, of course, medication.
It was 8:30 am on Monday, July 13, at the Warwick Hotel in the heart of the Big Apple and most of the 41 healthcare marketing and media execs that made up the MM&M Awards 2009 judging panel were already assembled, awakening their senses with coffee, cleansing their minds with vitamin C and sharpening their teeth on bagels.