With major blockbusters going generic and fewer products being launched, manufacturers face continued downward pressure on prices. The pharmaceutical market is changing…and so should marketers.
When it comes to digital communication, pharma has been slow out of the blocks. But while drug companies may rue their fast-diminishing ability to control brand messages online, they have a golden opportunity to engage in rich two-way dialogue.
With the Democrats set to take control of Congress, the new guard of committee leadership presents a mixed-to-bleak picture for pharma industry interests.
The Industry&s Big Night Out
December 1, 2006
5:00 am
Whew, what a night! Almost 700 medical marketers and publishers ascended on New Yorks Tavern on the Green, Nov. 2, for the MMM Awards 2006, where they enjoyed cocktails, dinner, live entertainment and dancing.
Pharma marketers now have an added opportunity to connect with healthcare professionals with the debut of an innovative search engine designed by CMPMedica.