To stave off federal budget cuts, the drug industry needs to show politicians its worth as a vital source of jobs, treatments and innovation
Private VIew: Disease-state awareness
December 1, 2011
5:00 am
Some current campaigns in oncology—with one example from the consumer world—that raise awareness and educate in a provocative and compelling manner
Name that brand
December 1, 2011
5:00 am
Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with some clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Ave 2: The Story of Medical Advertising in America 1990-2008. Please e-mail your answer to…
Making sense of safety data
December 1, 2011
5:00 am
A tidal wave of information is on the horizon. Processing, analyzing and drawing accurate conclusions from that information is healthcare’s next major challenge.
Headliner: MDLinx’s Serial Startup Wizard
December 1, 2011
5:00 am
Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.