December 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: December 01, 2015

SkillSets: Data Management IMS Health

December SkillSets.pdf IMS Health Company Profile As the healthcare industry has evolved, managing master data assets has become increasingly more complex. IMS Health has a proven record of delivering high-quality master data and master data management services, including: • Strategy development and implementation • Data governance and analytics • Business intelligence and analytics • Information…

Why the Holdup in Patient Portals?

Patient portals are clearly underutilized as a patient resource. Although their use is increasing among a population hungry for health information, what can industry do to foster and promote their use?

Patient Marketing: Dissed Content?

Content marketing continues to strike fear into the hearts of pharma marketers. Doing it properly requires courage, commitment, creativity—and perhaps a little wiggle room to fail and learn.

At Work With . . . Allie Golden

What was your biggest break?  Coming to work at Intouch three and a half years ago. Working in the pharma space was something completely new to me and working at Intouch is the best career decision I have made. What’s the best and/or worst part of your job?  Being part of such a supportive, inspiring, passionate and innovative agency is by far the best. One thing…