December 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: December 01, 2015

Patient Marketing: Dissed Content?

Content marketing continues to strike fear into the hearts of pharma marketers. Doing it properly requires courage, commitment, creativity—and perhaps a little wiggle room to fail and learn.

At Work With . . . Allie Golden

What was your biggest break?  Coming to work at Intouch three and a half years ago. Working in the pharma space was something completely new to me and working at Intouch is the best career decision I have made. What’s the best and/or worst part of your job?  Being part of such a supportive, inspiring, passionate and innovative agency is by far the best. One thing…

Back Talk: Marketing Like It’s 1999?

December Back Talk.pdf Have you ever browsed through books on the history of advertising? Some of those ancient ads are curious:  “They laughed when I sat down at the piano but when I started to play!”  “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Yesterday such…

SkillSets: Data Management IMS Health

December SkillSets.pdf IMS Health Company Profile As the healthcare industry has evolved, managing master data assets has become increasingly more complex. IMS Health has a proven record of delivering high-quality master data and master data management services, including: • Strategy development and implementation • Data governance and analytics • Business intelligence and analytics • Information…

Why the Holdup in Patient Portals?

Patient portals are clearly underutilized as a patient resource. Although their use is increasing among a population hungry for health information, what can industry do to foster and promote their use?