The FDA unveiled the first fruit of its transparency initiative with FDA Basics, a microsite aimed at demystifying the agency’s workings for the public.
In the frenzied days of December, as the Senate scrambled to wrap up its version of healthcare reform legislation, pharmas and advertisers overcame a last-minute effort to add an amendment that would have jacked up the cost of pharma advertising
McCann creates ‘Office of the CEO’
January 15, 2010
9:30 pm
McCann Healthcare Worldwide announced a new “Office of the CEO” under which four executives will share leadership responsibility.
Agency Business Briefs: Cephalon, Draftfcb, Cline Davis & Mann, inVentiv Health and ParagonRx
January 15, 2010
9:39 pm
Cephalon has consolidated its oncology business into Interpublic Group’s Draftfcb.
Rosetta purchases Wishbone to round out capabilities
January 15, 2010
9:46 pm
Rosetta, the largest independent digital marketing agency in the US, has acquired Wishbone for an undisclosed sum.